Greetings everyone, this post is going to talk about adding or sharing Shopify products to Facebook and other Meta platforms like Instagram. To add Shopify products to Facebook – there are two options available for you; first – manual uploading of Shopify products to Facebook commerce and making them available on your Facebook page shop and to Instagram shopping and second – dynamic Shopify product uploading to Facebook Commerce for you followers to view your products and place order.
Manual product upload is tedious, every time you update products information or add new products to Shopify – you got to create csv file to upload/update products on Facebook Commerce.
But dynamic Shopify product syncing does everything automatically a few times a days. This a great and saves time and money.
Product Microdata Tags
- id
- title
- description
- price
- link
- image_link
- availability
- condition new
- item_group_id
- brand
- google_product_category
In both cases, you must have Facebook products microdata tags installed on your Shopify store for all the products that you would like to add to Facebook catalog/shop/page.
More Sales Through Meta Commerce
Facebook uses Meta Commerce (Facebook Commerce) to let show owners manage their products and sync products data to other channels like Meta Ads, FB Shop, IG Shopping and etc.
This means your promote your products to relevant buyers and your existing followers can see/view products in order to make a purchase decisions.
This is great opportunity for creators, artists, designers, show owners. If you have not yet leveraging social commerce then I guess you leaving money on the table.
Other Social Commerce Platforms
Once you have Facebook microdata tags installed on your store you can sync products to other social commerce platform like Pinterest, which also support FB Microdata tags (Open Graph). This way having Facebook Microdata tags is essential for Social Commerce so that these platforms can read your product data and suggest your products to right audience.
Help/Support
If you need help/support installing FB Microdata and set-up Shopify-Facebook Commerce auto product syncing then feel free to contact me at..
